Jobe Hall
Director + Creative Producer @ Cardinal Media 
Boston, MA, USA  /
Cardinal Media

Director / Editor / Creative Producer
Founded in Los Angeles in 2010, CARDINAL MEDIA is a digital production and creative content company. We create world-class campaigns, creative strategy, films, commercials, branded documentaries, and digital, mobile & social media content for the world's leading brands (Google, Facebook, Twitter and Nike).
2010 - Boston, Massachusetts, United States

Creative Director
BetterUp is a mobile-based platform that provides personalized coaching to transform enterprise-level managers into inspiring leaders. As a freelance CD, I'm helping to shape the BetterUp branding, digital content, sales materials, ui/ux and product design. We are also developing a system to deliver programmatic video content to their users and coaches.
September 2017 - Present San Francisco, California, United States

Cardinal Films
Owner / Director / Executive Producer
Cardinal Films is a Dutch film company whose primary objective is fostering and facilitating film production between international businesses and production companies in North America and the European Union. 
Clients include, Dell, Philips, Tommy Hilfiger, Made.for.Digital, Media Monks, PostPanic and more.
2015 - July 2017 Amsterdam, Netherlands

Director / Producer / Digital Creative Strategist
Digital creative strategy, client pitches and producing film content for digital consumption. I was the producer for a massive + Google campaign (16 cities, +100 crew, 63 talent, +500 locations, 176 deliverables).
2016 - 2017 Amsterdam, Netherlands

Director / Producer
Concepting, treatment development/design, directing, producing and editing commercial productions for various international brands.
2016 - 2017 Netherlands

Transvideo Studios
Directed and designed film and animation campaigns for some of the world's largest tech companies (Facebook, Google, Intuit, PayPal, etc)
2010 - 2011 Mountain View, California, United States

TYR Sport
Creative Director
I oversaw a group of in-house designers and web developers, a marketing team, and various freelance artists (including world renowned photographers and illustrators) and led the creative direction for all TYR’s international advertising, packaging, and team sponsorships (including Olympic and National teams).

Additionally, I worked in partnership with our parent company, Swimwear Anywhere, to create advertising materials and campaigns for licensees such as Juicy Couture, DKNY, Michael Kors and other leading fashion brands.

• Listed in Communication Arts Photo & Advertising Annual and Lürzers's Archive '200 Best Ad Photographers Worldwide'
• 2009 ‘Design Of The Times’ Gold Award winner for in-store display
• Finished 2009 fiscal year as the most profitable in company’s history
• Saved over $300,000 of first year's allocated budget
• Packaging redesign led to a 20% growth in annual sales
• Shot, edited and produced the first broadcast spots (aired nationally on NBC)
• Initiated new web and email campaigns which led to the company's biggest, most profitable annual e-commerce revenue to date (21% increase in online orders)
• Produced grass roots social media promotions via Facebook and Twitter
• Developed and expanded mutually beneficial relationships with partner companies (i.e. Triathlete Magazine, Sport Chalet, Sports Authority, Ironman, Zone Bar)
2006 - 2010 California, United States

Paramount Pictures
Freelance Designer2008 - 2012 California, United States

Warner Bros.
Asst to On-Air Promotions Director2005 - 2005 California, United States

Chapman University
BFA, Advertising, Film Production
Studied film production with an emphasis in advertising, cinematography, and directing.
December 2003 - May 2006 California, United States

Salve Regina University
AA, Marketing, Business
1999 - 2001 Newport, Rhode Island, United States

Luerzers Archive - 200 Best Ad Photographers Worldwide

Advertising, Branding, Cinematography, Client Relations, Commercials, Creative Direction, Design, Directing, Documentary, Editing, Europe, Film, Film Production, Graphic Design, International Business, Marketing, Pitches, Print, Social Media, Television, Treatments, Underwater
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