Partnering with ROKKAN and director/photographer Dean Bradshaw, we produced this gamer spot for the release of the AMEX Serve League of Legends card.
The result was a highly effective banner and video campaign on the League of Legends site, popular gaming forums and more. Grassroots conversations from the gaming community incited a groundswell of press in mainstream media outlets, garnering over 79 million impressions across three days and over 100k account sign-ups.